Corporate · Product / Customer Experience / Growth / Data / Analytics
Yape Mix — Annual Personalized User Experience
An annual, personalized experience that summarizes each user’s activity on the platform and turns their own data into a moment worth sharing.
- Company / Client
- Yape
- My role
- Growth Marketing Manager
- Industry
- Fintech / Digital Payments
- Timeline
- Add project date – Present
Context
Year-in-review experiences give users a personal view of how they used a product. For a payments platform, that means translating transaction behavior into a story that feels personal, useful and on-brand.
The Challenge
Create an engaging, personalized annual experience grounded in each user’s real activity — balancing personalization, data handling and product marketing across several teams.
Add the specific goal for this edition
My Role
What I personally did
- Developed the Yape Mix initiative from the Growth side.
- Coordinated across product, data, design and marketing.
- Add what you personally owned: concept, data definition, launch, measurement
The broader team
Built with cross-functional partners across product, data, design, technology and marketing. Add team composition
Approach
- Defined which user behaviors made for meaningful, personal insights.
- Aligned product marketing and data so the story matched the numbers.
- Add how the experience was tested and launched
Solution
A personalized annual summary of each user’s activity, delivered inside the product experience.
Add implementation details — channels, formats, sharing mechanics
Results
Add measurable result — engagement, reach or sharing
Technology & Tools
- Add technology
Skills applied
- Personalization
- Customer Engagement
- Product Marketing
- Data-driven Experience
- Cross-functional Collaboration
Gallery
Lessons Learned
Add lessons learned